The Executive Learning Series is designed to keep the Detroit advertising community up to speed on emerging industry trends, focusing on the most important technologies and usages impacting our business now, and those that will have an impact in the near future. The series is designed for the entire Adcraft membership and is beneficial to everyone from entry-level employees eager to learn about topics they do not work on every day to top-level executives who want to stay current on the newest trends.
Learning Series – The Business of Sports:
"Turning Customers Into Evangelical Fans"
Join us for the next installment of
Adcraft’s popular Executive Learning Series on
Thursday, Oct. 1 – The Business of Sports:
Turning Customers Into Evangelical Fans. ELS events are designed to keep the
Detroit ad community up to speed on emerging industry trends, focusing on the
most important technologies and usages impacting our business now, and those
that will have an impact in the near future.
During this installment, join us to learn more about how marketers
are using cutting-edge technology to build winning sports teams as well as
capitalize on the ardor of their customer base to grow revenue sources and take
advantage of this passionate, evangelical marketing source.
Our expert panel will discuss
topics such as:
BIG DATA AND SPORTS – How are the analytics of sports and viewership impacting team
and marketing decisions plus enhancing the real-time fan experience in game and
MULTI-SCREEN EXPERIENCES – how
are savvy marketers and advertisers capitalizing
on multi-screen technology to enhance the fan experience in their homes and as
spectators in stadiums and arenas, knowing that mobile devices and tablets are
popular as “second screens” in home viewing of televised sports?
THE SOCIAL CONNECTION – how are advertisers developing ways to connect with fans watching at home and engaging on multiple
screens, considering that social media has enabled direct connections between
fans, sports brands and the athletes?
SPONSORSHIP & INTEGRATION – how is
sport sponsorship transitioning from simply attaching a corporate name to a
stadium or event into a triangle of association between the team, the sponsor
and the passionate fan?
Thanks to our sponsor Comcast Spotlight, the evening includes
appetizers, an open bar (beer and wine), an expertly guided panel discussion
and engaging Q&A.
CLICK TO REGISTER
Thursday, Oct. 1
Next Wave Media Lab, 950 Stephenson Highway, Troy
$25 members, $35 nonmembers -- 21 and over only
Generously Sponsored by: