The Executive Learning Series is designed to keep the Detroit advertising community up to speed on emerging industry trends, focusing on the most important technologies and usages impacting our business now, and those that will have an impact in the near future. The series is designed for the entire Adcraft membership and is beneficial to everyone from entry-level employees eager to learn about topics they do not work on every day to top-level executives who want to stay current on the newest trends.
NATIVE ADVERTISING AND CONTENT MARKETING - October 29, The Baldwin Theatre, Royal Oak
Don't miss the next installment of Adcraft's popular Executive Learning Series on Wednesday, Oct. 29 - Native Advertising and Content Marketing. These two of the hottest trends in digital are often used interchangeably. But should they? How should each be defined, and how should marketers strategically deploy both to enhance their marketing efforts? What goals are best satisfied by native advertising and content marketing versus other forms of marketing? Which bodies are best suited to drive content strategy - brands or agencies? What are best practices for facilitating the discovery of a brand's content and driving engagement? What are the factors every marketer should consider before diving in?
These are just a few of the questions our panel of experts will endeavor to answer for attendees. Thanks to our sponsor Outbrain, the evening includes appetizers, an open bar (beer and wine), an expertly guided panel discussion and engaging Q&A.
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Generously sponsored by