Scroll for profiles of the 2015-2016 Adcraft Board of Directors Nominees
Brian Bos, Senior Vice President, Group Director – Emerging Media for Team Detroit, leads the department responsible for the media buying, planning, and strategy for all Advanced Television, Video Game, Interactive OOH and Mobile & Tablet marketing campaigns on behalf of the Ford and Lincoln brands.
Before joining Mindshare - Team Detroit in 2005, Brian was a Manager of Emerging Technology at General Motors Mediaworks where he led ground breaking campaigns for Pontiac, Buick, Saturn, Chevrolet and Cadillac, winning Digital Hollywood’s award for the Best on Demand Advertising Technology & Programming Innovation for the 2004 launch of the Cadillac CRX.
An award winning media director and cross channel strategist, Brian has been recognized as an industry leader by the IAB, OMMA, ARF, AVIA and the MMA for his work in Mobile Marketing, Video Games, and Interactive Television. His past campaigns have also won awards within WPP and creative community, including several Effies, CLIO's, and Gold in the Lester Wunderman awards for the best work produced by a WPP agency globally in 2008.
An Emerging Technologies veteran, Brian has 18 years experience marketing automotive brands in Emerging Media and nearly 20 years in digital advertising. His vision of how to approach consumers in these channels is continually sought out by the press and advertising industry and he has been featured in articles in the Wall Street Journal, Forbes, The Financial Times, Ad Age, Fast Company, Brandweek and Automotive News.
Bos holds a Bachelor of Fine Arts degree in Visual Communications from Kendall College of Art & Design in Grand Rapids, Michigan and an MBA from Wayne State University in Detroit.
Victoria (Vicki) Carlini was appointed the U.S. marketing lead for the Jeep brand in August 2010. Prior to her current position, she was the U.S. media lead for Dodge, Ram, Chrysler, Jeep and Fiat brands. She joined Chrysler in 1985 and has extensive experience in domestic and international headquarters positions in sales, product planning, strategy and marketing.
Her current responsibilities include traditional and digital media planning and buying, as well as social media and customer relationship management for the Jeep brand of Chrysler Group LLC.
She holds an undergraduate degree in communications and a graduate degree in advertising and public relations, both from Michigan State University. Prior to Chrysler, she worked in the advertising field as a media planner.
She is an incumbent member of the board and has served as joint-chair of the Club’s programming committee for the past four years. Vicki is also a director on the Detroit Advertising Association board.
Cathy Curry has been with AT&T for four years. She opened the Detroit AdWorks office as Director of Integrated and Emerging Media. In that role she was the automotive lead for development and sales of custom mobile and cross screen programs. With the growth of Connected Car products and clients, Cathy was asked to join the AT&T Mobility/OnStar 4G LTE launch team in 2013. In this role she is the business development lead working closely with OnStar/GCCX on marketing, custom content, new services and technology initiatives. Cathy is also the advertising lead within the Connected Car organization.
Prior to joining AT&T, Cathy led sales teams and automotive program development for LinkedIn and MySpace. Prior to social media sales she tapped into her agency experience to develop cross platform solutions at Time Warner where she spent 10 years in multiple divisions including TW Global Marketing, Time Inc. and AOL. Her agency experience includes nine years at Campbell-Ewald where she was VP Media Director on the Chevy Car media account.
Cathy is very active in the Detroit ad community. She has been a member of the Adcraft Club for 15+ years, most recently serving on the events committee in 2013 and 2014. She is currently on the board of 313 Digital where she is the chairperson for the Bootcamp – a digital mentoring program. Cathy is a Southerner at heart and is hopeful the water temperature in the lake will be warm enough for skiing this summer.
Ron Frederick started his education at Avalon Elementary (elected president of the student council 6th grade), went to Southlake Jr. High and is a 1973 graduate of South lake High School. He attended Eastern Michigan University - 1977 graduate in Speech, Broadcasting and Political Science.
Ron (and his brother Don) started their own company “What’s on TV Magazines” sold it to United Video and Ron went to work for 7 years at the Detroit News in sales and Management, he then spent 5 years at Newsweek, when he was asked to open the Walt Disney Publishing office in Detroit. 5 years later TV Guide tapped Ron to run the office in Detroit for 7 years where he helped launch their Multi-platform initiative that included the “on-air” guides, the TV Guide Channel, TV Guide Magazine and tvguide.com.
After a successful 3 year stint at Parade Magazine, Ron partnered with Ken Stubblefield and for the last 6 years has represented numerous magazines, digital, TV and technology products in the mid-west such as: Scientific American, Huffington Post, Politico, Garden and Gun, Afar, Intelatext, Car Domain, Wikia, Kongregate, GameStop, The Daily Beast, AdMore, More Magazine, and much more. In addition he is co-manager with 5 sales partners.
He has served on the board of the Detroit Advertising Association and as its president in 2010; he was on the board of the magazine reps association, the board of the Cable Advertising Reps Assoc…and a member of numerous other advertising and marketing groups. He holds the status of life time member with over 30 years as an AdCraft member, currently serving on their board and co-chair of their education committee.
In Ron’s other life, He was elected to 2 terms on the South Lake Board of Education and following that he has been on the St. Clair Shores City Council since 2005. Ron was the highest vote getter at his last election. In this role he has been mayor Pro-tem, served on the recreation commission, the Activities committee, Cultural commission, Library board and the Police and Fire Pension board. Ron lives in the South Lake District - Both of his kids went to South Lake and he is most proud of his 4 year old Grandson – Parker and his new granddaughter - Gianna.
Casey Hurbis leads the advertising and communications for FIAT Brand in North America at FIAT Chrysler Automobiles. Over the past four years, Casey and the team have been tasked with the reintroduction of FIAT to the North American market, while creating a brand excitement with fun, memorable and boundary-pushing work that features models, bad boys, blue pills and pop culture celebrities.
Continuing the trajectory that turned FIAT from a new market entrant to one of the most talked about brands, Casey has helped grow awareness of the FIAT family, by introducing new the latest models; the 500L, the electric 500e, the 500X and the Abarth Cabrio. The recent Super Bowl spot for the all new FIAT 500X, Blue Pill, finished 3rd in the USA Today Ad Meter, and first in the hearts of women everywhere.
Previous campaigns had him working with giants in the entertainment industry from Charlie Sheen to Godzilla, and Pibull, for a major music video production. Casey and team also built the infamous Fiat 500 jet skis, that made appearances in Miami and on the Chicago River, earning a Cannes Lion for creativity. Casey also led an initiative in that FIAT produced the first automotive industry ads featuring animated gifs, which earned him cred with the under-25 crowd around the office.
Equally important to his brand building efforts, is his work and dedication with several outstanding charities, locally and nationally. Two charities he especially loves being involved with are the Special Olympics and Bethany Christian Adoption Services. In addition, he’s a legend in the FCA offices for running one of the most fun intern programs among the Big Three.
Prior to joining FIAT, Casey spent 17 years at BBDO, most recently managing Chrysler Group regional dealer advertising business. His work played a large role in the FCA family being recognized as 2012 Marketer of the Year by AdAge.
Casey and his bride, Cynthia, have two amazing children, Peyton and Cash and love living out in the countryside of Highland, MI which has them that much closer to his second home in the fall, Michigan State University.
Greg Myrick is currently Client Partner, Auto at Twitter Detroit.
He has been a part of the Detroit Ad Community since graduating from Michigan State University- starting with Account Management stints at Doner, McCann Erickson and Leo Burnett before getting into Digital Sales in 2004.
Since then, he has been providing integrated and collaborative digital solutions at Forbes, Yahoo, and Twitter with an emphasis on building strong client and agency relationships, and being a trusted partner throughout the selling process. Building growth and goodwill with knowledge, dedication, and trust. He followed his passion of Social Media and started the Twitter Detroit office in December, 2011. He has always been an advocate for creating a positive presence in Detroit and decided to put the office location in the heart of the downtown district. Starting as a regional lead, those responsibilities have only grown along with the office; helping manage and build the growing team, but most recently serving as the Global Lead for Nissan and General Motors.
His past volunteer and leadership positions have included: Committee Chair for Social/Events for 313 Digital, the Board of Directors for the Detroit Ad Association as well as the Board of Directors for NewCo Detroit (Social/Event Planning). He always has been a member of AdCraft and 313 Digital.
His family comes first though-- he lives in Rochester Hills with his wife Andrea, and their two children Megan, 7 and Charlie, 5. In his spare time, he's either with them-- or still probably working.
Finally, he has a completely useless amount of pop culture knowledge. Try him. You can follow him on Twitter at @gmyrick.
Andy is a C-Level marketing executive with global experience in automotive, as well as national expertise amongst 20 diverse industries. Expert at integrated marketing including building programs that strengthen the bond between “brands and customers” by creating truly engaging and immersive brand experiences. Skilled at building brand advocacy that drives consumer/brand action. Renowned for shaping and leveraging leading-edge social, mobile, emerging and experiential channels.
Andy is currently EVP, Chief Integration Officer at Duffey Petrosky. He oversees& integrates enterprise-wide operations including Embark Digital, Social, Brand Strategy, Media, CRM & Analytics.
Prior, Andy was EVP, Chief Media Officer for Team Detroit where he led integrated communications for all Ford U.S. Brands and directed key global initiatives. Andy built & managed eight core departments including Brand Content & Alliances, Total Communications Planning, Media Buying, Digital, Mobile, Paid Social, Emerging Technologies, and the Marketing Science Unit.
He has hosted and presented for 313 Digital, been an active supporter on Adcraft event committees, as well as an event volunteer for his church/school. He is also the proud father of two amazingly talented daughters, Kaitlin and Adriana.
In his spare time Andy’s been recognized as an Emmy nominated guitarist & composer, writing and producing music for feature film, television shows and national commercials.
Dan Riley is the principal & founder of Engine Co., a Detroit-based consultancy. He works with clients ranging from for-profit and public media organizations, entrepreneurs, and individuals on a broad array of projects, from executive coaching, to implementation of organizational and business development strategies and facilitation of team building and communication.
Dan’s deep experience recruiting, developing and motivating exceptional teams during his 20-year career in media sales executive roles provides the foundation for the work of Engine Co.
Prior to founding Engine Co. in 2014, Dan spent 14 years at Time Inc. in various leadership roles, primarily focused on its Style & Entertainment Brands. In 2008, Dan created a sales structure designed to maximize client-focused solutions. He built a team of accomplished sales executives by creating integrated roles representing powerful general market and multi-cultural brands with a vertical client focus. Dan continually attracted and retained top talent & produced strong results in a very challenging marketplace and in 2011 he was honored as MIN’s “National Sales Executive of the Year”.
In 2012 Dan was promoted to Vice President running Time Inc.’s Detroit sales operation overseeing 21 content brands & the branded solutions team. He is extraordinarily proud to have managed 39 people across multiple roles and degrees of experience without turnover during his tenure as VP.
Prior to joining Time Inc., Dan held sales and management roles at National Geographic, CE Publishing and Time Warner Cable. An Adcraft member since 1993, Dan is a former PM Chair and a regular speaker for the Education series.
Dan is currently a member of WDET’s Capitol Campaign committee & supports many charities including the AIDS/LifeCyle Organization. In 2013, he completed the California AIDS Ride, a 650-mile, 6-day event from San Francisco to Los Angeles and was among the top 50 fundraisers outside of California.
Dan is a proud son of Detroit, a graduate of Western Michigan University and currently resides in Pleasant Ridge with his wife Amy and their young son.
Michael Riley is Director of Sales for Nativo where he is responsible for Client Partnerships across Michigan. Michael opened the Detroit office for Nativo in 2015.
Prior to Nativo, Michael was the Detroit Regional Account Director at Collective Media where he managed Detroit partnerships. In his time at Collective Michael additionally worked as a part of an auto product task force aimed to create new unique products to further digital marketing for auto clients.
Michael is the current chairman of Adcraft PM where he is the group lead on the planning of all events along with committee leads for the organization, including Hello:Detroit, Pink ribbon Gala, Project Playground, Advalanche, Billiards and many others. He was in charge of the group’s budgets and tasked with increasing membership and growing revenue for charitable organizations. During Michael’s time ad PM chair Michael brought back the PM Award of Excellence, Adcraft Fashion Show and launched the first ever Summer Fest. As PM chair, he also sat as ex-officio on the Adcraft Club Board of Directors.
In the coming year, Michael will be taking a leadership role in the 2015 Hello:Detroit flash agency which gives local business the opportunity to work with the best marketing talent in Detroit to help build their brand.
Tammera Tubolino is currently a Vice President Digital Director at Carat where she oversees the digital media investment discipline for General Motors. Tammera has been with Carat since they opened their doors here in Detroit in 2012 and helped lead the transition of the GM digital media business to Carat.
While working on her Master of Arts degree at Wayne State University, Tammera started her career at The Berline Group as a freelance proof-reader and then moving to a full-time assistant media buyer after finishing graduate school. After a couple years, the California sun called to her and she loaded up her Volkswagen Golf and drove across country where she worked at Duncan & Associates as a Media Planner. Shortly, after returning home to her native Detroit, Tammera began her decade long career focused on General Motors with Starcom. Throughout her 19 years in the business, outside of automotive, Tammera has experience across multiple verticals including Retail, Travel and Entertainment.
Having a passion for mentorship and education, Tammera has served 3 years as a mentor with the 313 Digital Bootcamp and two years as a board member with her Alma Mater the Western Michigan University Advertising & Promotion Industry Advisory committee.
Tammera is also very active outside of the office, as a dedicated fundraiser for the Make-A-Wish Foundation, a flutist with the Farmington Community Band, an enthusiastic supporter of the arts and avid theater-goer and lastly a highly engaged auntie to 2 nieces and 6 nephews. Tammera lives in Van Buren Twp. with her husband, Eric.
Maureen Watts is a longstanding proud member of the Adcraft Club of Detroit. The metro Detroit native began her career as a fresh graduate from Michigan State University to become an Account Executive at W4 Radio. It was there she realized that her destiny included a future in media. After selling for a little over a year, she broadened her media horizon by joining the buying department in the agency world where she was quickly introduced to other mediums, specifically television. Shortly after she began a rewarding career as an Account Executive with an elevation to Sales Manager at the television rep firm Telerep; currently known as Cox Reps. From there she went on to become the Local Sales Manager at WKBD/TV 50 managing a robust group of local AE’s.
Currently, Maureen is the Director of Sales for NCC Media where she is responsible for the Detroit Office. NCC Media is the visionary technology company owned by Comcast, Time Warner and Cox that offers precision audience targeting across multi platforms via cable, online, mobile, satellite, and telco. They represent all 2600+ cable systems; provide end to end advertising and marketing solutions to agencies and clients as a one stop shopping source. She has held this position for 10 years.
While at Telerep she planned and hosted numerous events as a member of the Detroit Media Club which created and planned the annual rep holiday party. Throughout the years, Maureen has been the driving force behind the longevity of the event. As the industry continued to evolve, the events didn’t seem to coincide and therefore the members of the DMC decided to merge with Adcraft in order to expand the event to encompass the entire industry. As a result of this merger, a foundation was formed and the “Holiday in the D” was created. This is one of Adcraft’s premiere events. In addition, she is the founder of the annual “Summer in the D”, another “must attend” annual Adcraft event.
Maureen loves all sports, country concerts, traveling anywhere, the Pure Michigan atmosphere, the Renaissance of the 313, St. Patrick’s Day and the Michigan vs. Michigan State Football Game! Mostly, she enjoys her life with her family and friends.
Anthony Winters is the Category Sales Director for Autos & Entertainment at Yahoo!. Prior to joining Yahoo! Anthony was a Senior Vice President on the Dodge Team at BBDO. His prior experience includes various account management positions working on advertising, licensing, international, CRM and event marketing on the Chrysler, Jeep, Dodge, Detroit Red Wings and Harley Davidson brands. Winters also worked at the American Association of Advertising Agencies in Washington, D.C. in Government Relations.
Anthony is an incumbent member of the Adcraft Board serving as Vice-Chaif of the D Show. He currently serves on the board of directors of the DAA as well.
Anthony is a graduate of Oakland University’s school of communications and holds an MBA from Wayne State University. He currently resides in Troy with his wife, three children (ages 6,5,2).