Scroll down for profiles of the 2014-2015 Adcraft Board of Directors Nominees

 Rob Couto

Rob Couto is currently a global integrated account executive with The Wall Street Journal. Rob handles the Ford Motor Company and many non-automotive pieces of business here in Detroit along with the state of Ohio and parts of Kentucky. Prior to The Wall Street Journal, Rob has held various sales positions with top media companies including Time Inc., Turner Broadcasting, and MTV Networks. Prior to his sales career, Rob had various media research and planning roles at both Campbell Ewald and J. Walter Thompson.

Rob is currently a 2-star (**) member of The Adcraft Club of Detroit and continues to be an active participant at many of the meetings and events. Rob also served on the Detroit Advertising Association (DAA) board of directors for eight years and was president in 2012.

Rob has a bachelor’s degree from Wayne State University in marketing with a concentration in advertising. 

   Cristina D’Aristotile

Cristina D’Aristotile has been an interactive art director at Doner since 2009. Over the past five years, she has worked on a variety of accounts including AutoZone, Choice Hotels, Coleman, The Detroit Zoo, Duralast, Golfsmith, JBL, Minute Maid, Pennzoil, Pictsweet, Polartec, Quaker State, Serta and The UPS Store. With a specialty in digital design, Cristina has helped create many website, mobile and social launches for Doner’s clientsundefinedincluding the new Doner website itself. Cristina has also won a Favorite Website Award from and a D Show Silver D Award for her work on The UPS Store’s Cardboard World website.

Cristina has served as an Adcraft Board of Directors member for the past two years, with a strong focus on education and community service. She is the current co-chair for AdCon, Adcraft’s premier educational conference. She is also on the planning committees for hello:Detroit, Global Portfolio Night, the Education committee and the Marketing / Communications committee. In addition, she creates event promotional materials for the club and helps update the club website. Prior to her term on the Board of Directors, Cristina served as an Adcraft PM board member for three years in which she helped organize the committee’s networking and philanthropic events.


Cristina is a metro Detroit native and graduate of Central Michigan University where she studied advertising, marketing and graphic design. In her spare time she enjoys volunteering in her community and spending time with her family and friends.


 Roger Gallerini


Since 2005, Roger Gallerini has been a group account director at Duffey Petrosky. His initial assignment led to the acquisition of the Comcast of Michigan account. This was followed by a series of other new client AOR relationships, including Blue Cross Blue Shield of Michigan and Blue Care Network, where he is a member of the account team led by group account director Julia Francke.


Among his other account service duties, Roger is heavily involved in integrated sports marketing. Fostering a strong spirit of client collaboration and coupled with an incredible agency support team, Roger has contributed to the conception through execution of multiple award-winning NFL, MLB, NCAA and Grand Prix initiatives. All were designed to combat cancer (primarily breast/prostate) or mitigate childhood obesity and stress the importance of leading a healthy life-style.

Before Duffey Petrosky, Roger was instrumental in the acquisition of the Domino’s Pizza account at J. Walter Thompson. Between 1996 and 2005, he was senior vice president account director and oversaw all Domino’s Pizza national and field marketing functions in five JWT regional offices.

Between 1990 and 1996 Roger was vice president account director at Ross Roy Advertising, servicing the Domino’s Pizza regional marketing for the Midwest and East coast regions.

From 1985 up to 1990 Roger was a Burger King franchisee, after a seven-year assignment as vice president management supervisor on the Burger King account at JWT NY.

Outside of the office, time is devoted to Brighton-based 2/42 Community Church, Flipper City Pinball Club and trading in vintage movie posters and original commercial art. For almost 42 years, he has been married to Marcia.


 Amanda Herr 


Amanda Herr is president of Excellence Leadership Coaching, LLC. Amanda formerly spent 17 years at CNN, during which time she held various sales roles encompassing all things digital and TV. Leadership of a strong, engaged and talented team was at the core of every success. It was during this time that Amanda realized leadership was not only vital in business, it was vital in every aspect of life. Whether leading a team to business victory or leading your family through the highs and lows of life…it takes incredible self-awareness and self-assurance. Passionate about helping people reach their full potential, Amanda founded Excellence Leadership Coaching, LLC. ELC is dedicated to helping everyone be a leader in their life.


Over the past several years, Amanda has enjoyed working with fellow Adcrafters on the Education Committee, Special Events Committee and also leading a team of judges to select a scholarship recipient as chair of the Courageous Persuaders Scholarship Committee. Outside of Adcraft, Amanda is also involved with The Julian Boivin Courage for Cures Foundation, an organization battling rare pediatric cancer.


Amanda loves to be on the go and particularly enjoys being up north and out on the water. Anyone that knows Amanda knows she feels anything she does is made better when it involves her seven-year-old daughter, Charly.


   Colleen Lafferty

Colleen Lafferty has been the owner of Maiorana+Partners, a multi-media independent rep firm, since 1989.

A Detroit native and a University of Michigan graduate in finance and marketing, Colleen began her career in media research at BBDO and then moved to Campbell Ewald working on both the Chevrolet car and truck media teams before starting her career in sales.

Colleen has the privilege of working with a number of terrific media companies –both print and digital – and has had the opportunity to work with a number of great Detroit media sales professionals that went through the doors at Maiorana+Partners over the years.

In addition to her sales responsibilities, Colleen has served as chair of the Marketing/Communications committee as part of the Adcraft Club board of directors for the past two years. She has also served as the secretary on the 313 Digital board and was recently inducted into the Advertising Industry Hall of Fame in New York City.

Colleen is active with her family. She recently married Tim Lafferty, and in addition to her son Steve, she is now the step-mother of five and the step-grandmother of 12.

  John McFarland

John McFarland, a marketing and innovation executive with experience in the Automotive and CPG industries, is currently director, global insights & brand strategy for General Motors’ Global Connected Consumer division.

John is the head of marketing for GM’s OnStar telematics brand where he leads the brand’s global positioning and strategy, advertising, and product marketing. John is also responsible for global consumer insights, concept development and market requirement definition for GM’s connected vehicles, including vehicle Infotainment and Telematics.

John previously led GM’s Global Strategic Marketing group. In this position, he launched several marquee initiatives including Chevrolet’s partnerships with Manchester United and the One World Futbol cause program and GM’s global millennial engagement strategy. His millennial strategy culminated with the creation of the Tru 140S and Code 130R vehicle concepts, which John revealed at the 2012 North American International Auto Show, along with GM’s President of North America.

Prior to joining GM John spent his career at Procter & Gamble where he worked across the Brand Management and Finance divisions, serving as brand manager of influencer marketing in his last position. While at P&G, John was named one of Adweek magazine’s Top 10 Marketers of the Year for his work on P&G’s flagship Tide brand.

John received his MBA from Northwestern University’s Kellogg School of Management, where he was awarded the Dean’s Distinguished Service Award. He also holds a BS in business administration from Miami University.

  Don Miller Jr.

Don Miller Jr. has served as an Adcraft board member for the last two years and also serves as the chair of the Adcrafest golf outing. He currently works at UM as the VP, associate media director on the Chrysler Brand. Having worked on both automotive and non-automotive clients during his career, he has brought a new perspective in his current role of overseeing the traditional and digital media plans for the Chrysler Brand. In addition to his brand responsibilities, Don was also a key member of the team that developed the media initiatives in support of Chrysler’s recent Super Bowl campaigns.

Don is a proud Detroit native and a graduate of Loyola University in Baltimore. At Loyola, he received his degree in business administration with a concentration in marketing and was also a member of the golf team all four years.

Don began his career in advertising at Doner as an assistant media planner on the US Cellular account. From there, he moved to GM Planworks (Starcom) where his responsibilities included developing both local dealer and national media plans on the Chevrolet account. He has also had the privilege of working in the media departments at PHD and Lowe Campbell-Ewald.  

Don is a member of the Marketing Committee at his Alma Mater, University of Detroit Jesuit High School. He is currently serving the committee by developing advertising and media initiatives leading up to U of D’s Fall Open House.

Don currently resides in Bloomfield with his wife Amanda and their son Landon.

  Lynn Pellerito

Lynn Pellerito currently serves as senior vice president of national sales and OEM strategy for Outcast Media, a premier digital media company in the television place based video arena, but her experience spans multi-platforms from media to sports to entertainment including stints on the agency and client sides of the business.

Prior to Outcast, Lynn spent time in the online world as director of national ad solutions at Jumpstart Automotive Media representing multiple in-market automotive websites. She was chosen as one of only ten Jumpstart employees to participate in the inaugural Jumpstart MBA program through a two-year off-site curriculum in San Francisco.

Lynn developed her managerial skills at WDIV-NBC as both the national sales and local sales manager, but her sales career began in the print world as the Detroit manager for the national rep firm, Newspapers First.

Lynn has a proven track record for getting things done and access to people who can make things happen. She is highly active in the Detroit ad community through both Adcraft and 313 Digital. She is an Adcraft Club of Detroit “Award of Excellence” finalist as well as a former Adcrafest multi-year Prize Committee chair. Additionally, she has served on Adcraft Education and Events committees, is a former Adcraft PM co-chair and currently serves as a 313 Digital Boot Camp Mentor.

She was awarded “Outstanding Volunteer” for the Arthritis Foundation and has served on innumerable charitable committees and boards. She bleeds Detroit and stays active through sports, guitar collecting, music and animals.

  Jim Ryan

As regional vice president, Jim Ryan leads the Detroit office in PlaceIQ’s Midwest expansion.

Prior to PlaceIQ, as RVP for Millennial Media, Ryan was responsible for multi-million dollar revenue generation while overseeing the opening of a Detroit office and the company’s IPO in 2012. 

Ryan has held media and partner-facing roles across several agencies: Starcom Worldwide, J. Walter Thompson, and Carlson Marketing Group. As director of media, Jim relocated to Chicago in 2008 to help lead the U.S. expansion of Paris-based and Publicis-owned mobile agency, Phonevalley.

In 2009, Jim served on an advisory panel for the 4A’s mobile marketing committee. As an advocate of mobile advertising, Ryan was an early adopter of technology!

Jim currently serves on the 313 Digital Knowledge Event Committee, will chair Adcraft’s Oktoberfest event in October 2014 and also served on the Marketing / Communications team (attendance chair) for Detroit’s first inaugural OpenCo event in 2013.

Jim is a graduate of Western Michigan University.

  Emily Shahady

Emily Shahady has nearly 20 years’ experience in the Detroit advertising community. She is currently the Cadillac account director at Lowe Campbell-Ewald / Rogue. Over the years, she has held account leadership positions at Team Detroit and Leo Burnett, serving Ford, Lincoln, Goodwrench and GM Parts. She started her career in the infamous traffic department at Y&R Detroit, happily running around the agency with a clipboard and pager. 

When she’s not helping to build iconic automotive brands, she can be found mentoring young professionals on how to survive in advertising. Her intense organization skills and list-making obsession have recently been useful in her personal life as she plans her upcoming wedding in New York City.

Emily grew up in Dayton, Ohio, but has no allegiance to the Buckeyes. She received her undergraduate from Miami University and her MBA from Walsh College. Emily has a very spoiled Siberian Husky named Austin, and if he could drive, she would buy him a Cadillac.

  Art Steiber

Art began his career at local Detroit advertising agencies including 15 years at SMZ Advertising where, as VP, management supervisor, he led account teams focused on several key accounts in the retail, healthcare and financial industries. He left the agency to join one of his clients, AAA Michigan/Auto Club Group, as director of marketing communications. At AAA, Art led the marketing and advertising programs supporting insurance, membership and travel. Art left AAA in 2001 to join the growing Quicken Loans marketing team to help build national advertising and marketing programs. He has been instrumental in directing the offline media and advertising strategy and currently leads a team of marketing strategists focused on developing integrated marketing campaigns plus sponsorship evaluation and activation.   

Art has been a speaker/panelist at industry events including Response Expo in San Diego, the Direct Marketing Association in Chicago and the J.D. Power Service Excellence Summit in Orlando.

In the community, Art is past president of St. Paul Lutheran Church, Royal Oak and currently serves on the Board of Education for St. Paul Lutheran School, Royal Oak.  Art is a graduate of Central Michigan University, is an avid runner and lives with his wife and two college-aged sons in Pleasant Ridge.      

  Keith Ulrich

An active (and now lifetime) Adcraft member since 1983, Keith is currently executive vice president, group account director at Leo Burnett where he leads several GM brand accounts.

He started his career at D'Arcy MacManus Masius in 1982, ultimately becoming SVP, brand partner on Cadillac, GMAC and GMPP businesses.

His other key assignments were SVP, brand planning director-LMDA at Y&R, group SVP, group account director on Dodge and Chrysler brands at InterOne/BBDO and, most recently, SVP, group account director at Mullen Detroit.

Keith and his wife Lisa reside in Troy and have two children, Philip and Kirsten. Keith attended his first Adcraft meeting in 1981 where he won the attendance award!

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