GM Day Featuring Chief Marketing Officer Global Chevrolet, Tim Mahoney

Join Adcrafters on Wednesday, July 30 for a special luncheon presentation featuring Tim Mahoney, CMO global Chevrolet and global GM marketing operations leader. Come hear Mahoney discuss Chevrolet’s plans for the future, including his thoughts on how critical media partners are helping the brand reach its target by finding innovative ways to connect with consumers and the importance of creatives as storytellers.

Tim’s nearly 30 years of automotive industry marketing experience is helping him navigate his current assignment which he accepted in 2013 – an assignment including Chevrolet global marketing and initiatives to align and grow the brand globally.

Tim began his automotive career in 1984 with Subaru of America Inc. where he became director of marketing. In 2004, he was promoted to vice president of marketing from the parent company, Porsche AG as the North American leader. Tim returned to Subaru in 2006 as the senior vice president/CMO for Subaru of America, and in 2011, he joined Volkswagen as the chief product and marketing officer before accepting his current role in 2013.

This diversity in automotive experience has helped equip him for keeping up with the pace of consumers when it comes to social issues. He says marketers need to be willing to take a risk and come at things from a perspective of inclusion. Come hear what else he has to say during this informative presentation. Adcraft luncheons fill up fast, so don’t wait!

Wednesday, July 30, 2014

Atheneum International Banquet and Conference Center (1000 Brush Street, Detroit)

11:30 am
Tickets: $35 Members; $45 Non-members; $25 Junior and Student Members



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