Staff

As executive director, Michelle serves as the backbone – and ambassador for – the Club and is responsible for the Club’s operations and maintaining and enhancing its century-plus legacy of excellence. Michelle also serves as executive director for the Adcraft Foundation, which includes all Adcraft scholarship programs and the Michigan Advertising Industry Alliance, Adcraft’s sister advocacy group for the ad industry.

In her role, Michelle helps to develop the organizations’ strategic plan and program of work, including developing products, programs and services that meet member needs. She also works to enhance Adcraft’s brand in the community, encourage membership growth and develop print and digital publications that help Adcraft meet its overarching goals.

As Adcraft’s membership manager, Desiree works to attract new members to the organization and makes sure existing members fully realize all of the benefits presented through their Adcraft membership. She partners with the Executive Director and Membership Committee to facilitate member growth and retention while also investigating new ways to bring value to individual and group membership packages. Doubling as Adcraft’s social media manager,Desiree also makes sure our social media platforms adhere to best practices, and are regularly updated with member news and all of the latest information on Adcraft events.

Desiree is a proud graduate of Wayne State University where she was a member of Alpha Gamma Delta, Alpha Pi chapter. Throughout college she worked for a family-owned home brew company managing their social media and content strategy which included filming and editing tutorials and product reviews.

 

Desiree has been a volunteer at many Adcraft events over the last year and a half and is excited to now be part of the team!

As Events Manager, Debbie oversees all Adcraft events including planning, implementation, management and promotion. In her role, Debbie works with the Executive Director and Events Committee to help to maintain Adcraft’s vision and goals for each event while ensuring flawless experiences for all event participants and sponsors.