REGISTRATION CLOSES 12PM ET ON MONDAY, MARCH 15TH
IMPORTANT EVENT DETAILS
Registrants will receive an Attendee Event Instruction email, with webinar link, the day before the event.
ADCRAFT MEMBERS: please make sure the email address listed in your MEMBER PROFILE is accurate as that is the default email that will be used for all event communication.
Adcraft is excited to announce a new webinar series exclusively for Adcraft members. On select Tuesdays in March and April we will be hosting a fireside chat featuring four of the top marketers at General Motors.
GM Webinar Series: March 16
Global Chief Marketing Officer, Cadillac
Melissa Grady was appointed Global Chief Marketing Officer, Cadillac in September 2019. As CMO, Melissa oversees strategic marketing for the Cadillac brand around the world. Under her leadership, Cadillac has embraced a data driven approach and launched the Make Your Way, We Have Your Back (COVID-19 response), and Never Stop Arriving brand campaigns.
She has in-depth expertise in performance marketing and technology, including new and emerging approaches, and has delivered key note speeches at several conferences including AdWeek, AdExchanger, IAB, Incite, and LIMRA events.
Melissa earned a Master of Science in Integrated Marketing with a specialization in Database, Direct, and e-commerce from Northwestern University and holds a Bachelor of Arts from DePaul in Business Administration, with minors in English and Communications.